Week 12

This week we discussed Social Media for SEO and Social Networking. As mentioned last week, Search Engine Optimization (SEO), is how the internet recognizes your website as a good fit for peoples feed. Social media is good for raising SEO because it spreads awareness of the business, leading to more clicks and hopefully purchases. It also gives you an opportunity to send links to your website which will help raise your SEO.

Social Media can be a great way to advertise your business. Before creating you social media post however, do some research to determine which platforms will be most popular among your target audience. Then determine which types of posts your target audience are most likely to interact with (written, images, videos, etc.). Trying to spread yourself across too many platforms and types of posts at once will be stressful and potentially ineffective, so be careful, but have fun. Advertising on social media should be a way to show your products off, both their aesthetic and function.

Creating a Web Business:

1. Social Media for SEO

2. Social Networking:

   1. Determine which platform and medium will resonate with target audience